Lead Generation for Your Home Based Internet Business Opportunity

By: Randal Williams

Generating traffic to your website is imperative if you are involved in online MLM or home based business marketing. Lead generation is extremely important to your online business success; however too many people end up spending money on leads only to be disappointed with the results they get. If you want to be successful, then you are going to have to realize that being able to generate your own leads is of utmost importance. Believe it or not, lead generation is not as hard as you may think, and the following are a few excellent ways to start increasing your own lead generation.

Pay Per Click Pros and Cons

Pay per click marketing can be extremely helpful for lead generation as well. Basically pay per click allows you to purchase ad space on search engines, and you only have to pay when your ad is clicked on. This helps to drive more traffic to your site so you can get more leads. There are both pros and cons to using the pay per click method. Some of the pros include improved website ranking, identifies keyword phrases, helps you control your campaign, and it helps draw people to your site. The main con of the pay per click method is actually the cost you have to pay for each click. To get a good ranking, more than likely you will pay at least $1.00 to $2 per click.

Effective Press Releases

Press releases that are effectively written are great ways to generate new leads. They can also help you get your site ranked higher with the search engines as well. When you write a press release for submission you want to make sure that you have a newsworthy topic that will be interesting to readers. This is not a sales page, but a news story that should be from an objective perspective. While you can plug your company and webpage in the press release, remember the key to effective press releases is to make sure that they are exciting and readable, showing news that people will want to share.

Email Marketing - The Love Hate Relationship

Many people really love email marketing, while there are others that totally hate it. Email marketing can be a really effective way to generate leads if you know what you are doing. Some people merely think that they can send out general emails and expect to increase their leads. What makes email marketing effective is knowing how to use it to draw people. You have to get to know your email list, get personal with the people on your list, and build a relationship and trust in order to be effective. With the right auto responders and the right tactics, you can use email marketing to generate even more leads.

Writing Effective Ezine Ads

Another excellent way to help generate leads is to start writing an ezine ad. Once again, not just anything will do, but you have to make sure that you write an ezine ad that is effective and interesting. Writing effective ezine ads starts out with getting your readers attention. You want them to take notice of what you have to say so you can get them to your site so they will give you their email address. Using special characters and capitalization can help your ad stand out. Remember, that your goal is not really to sell the readers something at first, but to get them to your site so you can increase your leads and then work on selling your products.

Instead of continuing to waste money by purchasing leads from various other companies, it is time that you start learning how to generate leads on your own. Lead generation is important and if you come up with your own marketing plan and you use it and stick to it you will be surprised how many leads you can actually generate on your own.