Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business (Paperback)

A no-nonsense guide to the nuts and bolts of starting a home based business,
Written by the operator of the ThinkingLike.com website for entrepreneurs, Getting Rich in Your Underwear: How To Start and Run a Profitable Home-Based Business is a no-nonsense guide to the nuts and bolts of starting a home based business. Chapters cover basic home business models, the characteristics that pave one's way for personal success, zoning and insurance issues, why intellectual property is critically important, matters of copyright/trademark/patent, expenses and taxes to be aware of, fifteen basic steps to getting started, state resources for help in getting off the ground, and much more. Written in a no-nonsense, down-to-earth style, Getting Rich in Your Underwear also warns prospective entrepreneurs of all-too-common scams - such as the Internet scam of someone claiming trademark ownership of a word or expression and asking an entrepreneur to pay a royalty to use or license the expression (this isn't how trademarks work and is referred to as 'naked licensing', which can be grounds for the cancellation of a trademark!) Though highly readable, Getting Rich In Your Underwear does not shy away from details or mathematics, and offers sample calculations and forms to get the reader acquainted with necessary accounting matters. An absolute "must-have" for anyone seriously interested in running a business from home.
Midwest Book Review (Oregon, WI USA)





Book Description
"Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business" shows entrepreneurs what they need to know to start a home-based business. Topics covered include: * Business Models And The Home Business * Distribution/Fulfillment of Your Product Or Service * Marketing And Sales * Personal Success Characteristics * Overcoming The Fear Of Starting A Business * Naming Your Business * Zoning And Insurance * Intellectual Capital: Copyrights, Trademarks, And Patents * Limited Liability Companies And S Corporations * Business Expenses And Accounting For Your Home Business * Home-Based Business Taxes (Including Sample Schedule C, Schedule SE, and Estimated Tax Payments) * Seven Home-Based Business Ideas * Fifteen Basic Steps In Starting A Home-Based Business * State Resources For Starting Your Business

About the Author
Peter Hupalo is the author of Thinking Like An Entrepreneur and How To Start And Run Your Own Corporation: S-Corporations For Small Business Owners. He operates the website ThinkingLike.com for entrepreneurs.