I bought at least 10 books when starting my business and this is the only one I actually still refer to. The Marketing chapter gave me so many ideas that never would have occured to me. She really goes into great detail about every last thing that you would need to know - from finding vendors to creating a business plan to setting up your home office. There are no design ideas or color pictures, but the "Tips and Techniques" were invaluable. I was starting from scratch as far as owning my own business is concerned, but this book walked me through every step. I'd recommend it to anyone thinking of going into this business. PCD (Seattle, WA)
Book Description
From the Author
Greetings, aspiring gift basket entrepreneurs! If you plan to build a successful business, this book provides you with the tools to start your enterprise on a firm foundation. You'll learn what it's like to be a designer, how to choose and store products, where to find customers, who's your competition, how to market for more sales, and learn the best shipping and delivery options for your baskets. Review the numerous charts and forms, read the profile of a successful designer, and look at gift basket design pictures. The appendix includes resources that would have taken you months to find, but it's all here. If you're ready to start, this book is your mentor. Best wishes to you! --This text refers to an out of print or unavailable edition of this title.
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Shirley George Frazier, a successful home-based gift basket entrepreneur, shows readers how to cultivate their creativity and employ savvy marketing techniques to run a thriving gift basket business.
From the Author
Greetings, aspiring gift basket entrepreneurs! If you plan to build a successful business, this book provides you with the tools to start your enterprise on a firm foundation. You'll learn what it's like to be a designer, how to choose and store products, where to find customers, who's your competition, how to market for more sales, and learn the best shipping and delivery options for your baskets. Review the numerous charts and forms, read the profile of a successful designer, and look at gift basket design pictures. The appendix includes resources that would have taken you months to find, but it's all here. If you're ready to start, this book is your mentor. Best wishes to you! --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews 
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