In this article I will focus on the most dynamic of all marketing techniques being used today. VIDEO. Thats rite, video. Videos are now accounting for the majority of all web uploaded content. With sites like U-Tube capturing on average 12% of all daily traffic on the web its no wonder this trend is so powerful.. And there is no end in site.
OK, so how do you begin to use sites like U-Tube, Google, Pure Video. Yahoo video and literally hundreds more. Once you have made your video, you want your video to be picked up by the search engines when potential prospects are searching for your product or service. This is done by using Key words. Key words are words or short phrases that the search engine recognizes When creating your video you want to use as many key words as you can in your title, and video descriptions. If youre not sure how to use the best key words for your video go to a site that does that kind of searching for you. such as Hexatracker, This is very important. Give yourself an advantage by knowing which key words are the most searched in your category.
The actual type of video u create is less important than the traffic it receives. You can choose to make a home made type video or a more professional looking one. If you go the home make rout, my advice is to be yourself, Think about what you want to say and say it in as real, down to earth way as you can. People are very conscious of being marketed to. We want authenticity. We want to relate to the person at the other end of that video, we want to believe that you have the solution to our problem or business need., and that we trust you because we like you.
If you choose to produce a more professional looking video, there are many free services that can help you with part or all of the process from free stock images, music and voice over. Of course you may choose to hire someone to do the video for you. Again, whether you are making a home made, or slick professional video, the main point is to use key words to make sure your video gets found when ever your prospects search for your product of service.
As is the case with most things, trial and error will make you an expert, have fun with this and dont worry too much about being perfect. Youll always have another opportunity to upload another video.
About the Author
Evan Lacon is a successful internet business owner and internet marketer specializing in helping others create real income in 30 -60 days using fully automated web based systems to learn more go to http://makebucksfromhome.com
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