The target is to upgrade the internet home business relationship into trust and it happens through many contacts with the target person. Below are the points I see important in the trust building.
1. A Marketer Must Tell The Truth.
Lying is the worst an internet home business marketer can do, because then he will lose the contact maybe for ever. The golden rule sounds: Truth Well Told. A marketer can exaggerate slightly but not that much that the target person see it as a lie.
The internet home business market is full of hype. This fact is a great opportunity. By telling the truth and selecting an honest working style, an entrepreneur will build a lasting customer trust and a great brand.
2. A Marketer Must Be Reliable.
The real actions are which matter in the internet home business. A marketer does wisely, if he will promise only those things and with that copystyle, which he can and is willing to deliver.
The nature of the internet is quickness. The customers and prospects wait the answer from the internet home business marketer rather in minutes than in hours. The copystyle in the emails has to be reliable, professional and ready to help. The receiver must feel that the marketer honestly tries to help him. It is also very important to contact the customer after he has bought a product and ask whether he needs something. The personal touch and care are appreciated.
3. A Marketer Has To Be Interested About The Customer Long Term.
The repeat sales are the best sales in the internet home business. The customers buy again, if they have good experiences about the service and if they have learnt to trust the marketer. This requires that they know, who is the entrepreneur.
4. A Marketer Must Serv His Customers And Prospects.
The personal service is the best way to power the marketing of the internet home business. It is also the most effective method to build trust and the brand name. And what is best, no one can copy it!
5. A Marketer Must Be Persevere.
It is said that anything valuable will not happen rapidly, but when it happens, it will bring good results during a long time. This is especially true with the trust building. Build a trust and you will succeed forever in the internet home business!
Juhani Tontti, B.Sc., Marketing.
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